Automation Architect

Eduard Hermosilla

GoHighLevel Specialist | A2P 10DLC Expert | Automation Architect

Building powerful CRM systems, intelligent automations, AI agents, and compliant communication systems that help businesses capture, nurture, and convert more leads.

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Eduard Hermosilla
4
Years in the GoHighLevel ecosystem
100+
Agency clients previously managed
300+
A2P 10DLC accounts approved
97%
Campaign approval success rate
About Me

I design and build complete CRM ecosystems.

GoHighLevel Specialist and Automation Architect with nearly 4 years of hands-on experience building CRM systems, workflows, AI agents, websites, funnels, integrations, and compliant messaging systems. I have previously managed a GHL agency with 100+ clients, primarily in real estate wholesaling, and specialize in turning complex business processes into reliable, scalable systems.

I don't simply build workflows based on instructions. I understand the business process first, identify the desired outcome, design the customer journey, and then translate that process into a reliable CRM and automation system — reducing manual work, improving lead response times, and helping businesses convert more opportunities.

Read the full experience

What I do

A full technical stack for GoHighLevel accounts — from CRM architecture to AI agents to compliant messaging.

GoHighLevel CRM Setup & Architecture

Sub-accounts, pipelines, custom fields, tagging, and permissions structured around the actual customer journey — not a generic template.

Advanced Workflow Automation

Trigger-based automations with conditional logic, lead routing, missed-call text back, reactivation, and follow-up sequences that run without supervision.

AI Agents & Voice AI

Conversation AI and voice receptionists that qualify leads, book appointments, answer support questions, and escalate to a human when it matters.

A2P 10DLC Compliance

Carrier registration, brand vetting, and campaign submissions built to improve approval readiness — plus troubleshooting for rejected campaigns.

Websites & Funnels

Conversion-focused, mobile-responsive sites and funnels built inside GoHighLevel, including the compliance pages carriers require.

Integrations & APIs

Make.com, Zapier, webhooks, and custom API connections that keep data synced between GoHighLevel and the rest of the tech stack.

SMS & Email Marketing

Drip campaigns, nurture sequences, and database reactivation across SMS and email, with deliverability and compliance built in from the start.

CRM Troubleshooting & Support

Diagnosing broken workflows, failed integrations, and messaging issues fast — then fixing the root cause, not just the symptom.

How I Build Systems

A repeatable process for turning a business process into a working system.

01

Understand

Understand the business, customer journey, goals, and existing problems.

02

Architect

Design the CRM structure, pipelines, automations, communication flow, and integrations.

03

Build

Implement the system inside GoHighLevel and connect external tools where necessary.

04

Test

QA workflows, triggers, forms, calendars, notifications, integrations, AI behavior, and customer journeys.

05

Optimize

Monitor performance, identify bottlenecks, troubleshoot issues, and continuously improve the system.

Problems I solve

The recurring issues that quietly cost businesses leads and revenue — and the systems that fix them.

Problem

Leads are not being followed up with.

Solution

Automated SMS, email, AI, and workflow-based follow-up systems.

Problem

Sales teams don't know where leads are in the process.

Solution

Structured pipelines, opportunity stages, tags, assignments, and automated status updates.

Problem

Missed calls become lost opportunities.

Solution

Missed Call Text Back and AI-powered follow-up.

Problem

Businesses spend too much time on repetitive tasks.

Solution

Workflow automation and AI-powered processes.

Problem

SMS campaigns are being rejected.

Solution

A2P compliance review, campaign preparation, website compliance, and troubleshooting.

Problem

CRM systems are disorganized.

Solution

CRM architecture, database cleanup, segmentation, pipelines, and automation.

Problem

Leads are not responding.

Solution

Multi-step lead nurturing, reactivation, SMS, email, and AI communication.

See an AI agent close a lead in real time

A live walkthrough of a conversation AI agent qualifying and booking a lead inside GoHighLevel — the same automation stack behind every client account below.

  • Built on A2P-compliant numbers, so messages actually deliver.
  • Auto-pilot AI handles the first reply, 24/7.
  • Escalates to a human the moment it should.

Real work, real approvals

A sample of the compliance approvals, AI agents, and workflows shipped for clients.

See all case studies
A2P campaign approved

A2P campaign approved

Carrier confirmation after a clean, first-attempt registration.

Multi-channel AI agent

Multi-channel AI agent

One primary AI agent handling SMS, Instagram, and more on auto-pilot.

After-hours routing workflow

After-hours routing workflow

Conditional logic that replies correctly no matter when a lead texts in.

Abandoned cart recovery

Abandoned cart recovery

Automated win-back sequence recovering revenue on autopilot.

Failed payment recovery

Failed payment recovery

Stripe-triggered dunning flow that protects recurring revenue.

GHL website builder

GHL website builder

A full funnel and site suite shipped for a home services client.

Client onboarding sequence

Client onboarding sequence

Automated onboarding that sets expectations from message one.

Non-payment account recovery

Non-payment account recovery

Structured follow-up before an account is deleted for non-payment.

Cancellation save flow

Cancellation save flow

Captures the reason and offers a save before a client walks away.

14-day trial nurture

14-day trial nurture

A drip sequence that proves value before the trial ever ends.

Home service checkout funnel

Home service checkout funnel

A streamlined booking-to-checkout flow for a home services brand.

AI employee promotion drip

AI employee promotion drip

Conditional drip campaign that adapts based on how a lead replies.

Multi-location interchange logic

Multi-location interchange logic

Routes contacts and data correctly across interchanging sub-accounts.

Support clients actually thank me for

Real conversations — diagnosing issues fast and following through until they're fixed.

Client support conversation

"HEYYYY I DID ITTTTTTT" — walked a client through fixing a broken smart list upload after diagnosing the exact formatting issue.

Client support conversation

"Your A2P registration has been approved... I've already tested SMS sending from the account, and the messages went through successfully."

Client support conversation

Diagnosed a suspended account, lifted the suspension, and proactively reconfigured the opt-out keyword to prevent it from happening again.

Client support conversation

Traced a "messages not sending" report back to invalid phone numbers in the uploaded list and explained the drip pacing clearly.

Tools & Technologies

The platforms and technologies behind every system I build.

GoHighLevel
Conversation AI
Voice AI
Twilio
A2P 10DLC
Make.com
Zapier
Webhooks
APIs
Google Analytics
Google Tag Manager
Email Marketing
SMS Marketing
DNS / Domains
CRM Systems

Have a CRM, automation, or AI system that needs to be built?

Let's turn your business process into a system that works.